Modplan has just announced the return of the Flying Start initiative for its customers in January 2013. Last year’s Flying Start helped its customers grow their businesses by up to 35% year on year. Heidi Sachs, Modplan’s Managing Director, said, “January is traditionally a slow time in the window industry. But as the success of last year’s initiative showed, there are things that can be done to combat the January blues.”
Flying Start is designed to offer a host of benefits that make a positive difference to a business. From tailored sales and marketing strategies, business development support and showroom openings to point of sale material, posters, samples and introductory letters, the initiative gives installers practical tools to use. Heidi says, “The Flying Start programme aims to give installers everything they need to bring in new business.”
Alongside Flying Start, Modplan customers will be able to benefit from two other support tools. A 32 page retail brochure has been specifically designed which can be overprinted with installers’ details to showcase the range for consumers, whilst a complete product guide will give customers one-stop information on all the products in Modplan’s range.
Modplan has become renowned for the level of support it gives to its customers. As well as providing comprehensive and tailored marketing support, it also partners its customers in other ways. A perfect example of this is the CE marking champion who Modplan appointed earlier this year. He is working with installers to ensure they achieve the criteria to meet the new requirements which become mandatory in 2013. As an approved CE standard company, Modplan is well aware of the requirements so is well placed to ensuring that its customers understand them too and don’t fall foul of the new regulations.
Modplan reports that last year’s Flying Start brought them new customers as well as helping existing ones to grow their businesses. Heidi continues, “Because we’re a tradeonly company we aren’t competing with our customers for sales so we are in a position to give them all the support they need.” And with sales growth amongst its customers of 35%, there can be no doubt that the company is providing exactly the support that’s needed.