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Modplan’s marketing support demonstrates its proactive approach

Following in quick succession from the launch of their new homeowner brochure, leading VEKA fabricator Modplan has now launched its complete marketing package. Heidi Sachs, Modplan’s Managing Director says, “Our marketing support package has been designed to offer practical and useful support to help our customers get the message across to homeowners.”

Marketing literature comes in the form of two completely new consumer brochures for use by trade counters and trade installers alike. The recently launched product brochure is designed to provide the homeowner with information on all their home improvement requirements as well as educate them on the upcoming changes in legislation. Alongside this, is an innovative new brochure focusing exclusively on the Vertex tile effect conservatory roof. Heidi says, “Having high quality literature to give to consumers can really help installers to close a sale. Our brochures have been designed to do exactly that.” After-sales support is provided in the form of a product maintenance guide to help consumers keep their new investment looking good.

Further highlights of the package include showroom agreements which enable customers to get all the benefits of a high quality, professionally designed showroom but spread the cost of the investment over 12 months, helping their business’s cash flow. There is also a new suite of samples, available to all customers that will enable them to show homeowners the quality of the products.

Modplan is also finalising the support package ready to launch their exclusive area dealerships for the Vertex tile effect conservatory roof. Becoming a Vertex dealer gives businesses an exclusive sales territory and a unique selling point when it comes to conservatories. Dealers will receive marketing support in the form of advertising templates, plus the benefits of leads generated as a result of Modplan’s national marketing campaigns and dedicated consumer website.

And finally for installers looking for practical and technical information on Modplan’s range of products, a revised and updated product awareness guide has been produced that’s been designed to be a one-stop shop for all customers. The guide is packed full of useful product information, technical specifications and handy ordering tips for installers and specifiers alike.

Marketing support has always been a vital part of the package that a fabricator can offer to its installers – and there’s no doubt that Modplan’s more than measures up.